What is Digital Marketing?

Digital Marketing

Digital marketing in a simple term is the promotional activities of products/service or brands through one or more forms of electronic (digital) media. Digital marketing utilizes multiple channels such as social media, content marketing, influencer marketing, SEO, and other online advertising to help brands connect with customers and analyze marketing campaigns in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While digital marketing is not limited to the use of Internet, others include mobile instant messaging, electronic billboards, wireless text messaging, mobile apps, podcasts, digital television e.t.c.

The Importance of Digital Marketing

Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:

  1. Content Marketing
  2. Blogs – WordPress
  3. Pay-Per-Click (PPC) advertising ex Adword
  4. Internet Banner Ads
  5. Online Video Content
  6. Email marketing
  7. Social Media Marketing –  SMM (Facebook, Twitter, Linkedin, YouTube e.t.c.)
  8. Mobile marketing (SMS and MMS)

First and foremost, digital marketing is more affordable than the traditional offline marketing methods. On a comparative analysis, an email or social media campaign, as an example, can transmit a marketing message to consumers for little fraction of cost when compared to TV ad or print campaign, and potentially reach a wider audience.

In addition to be a cost effective method, you have the benefits of conducting your marketing performance digitally in which results can be tracked and monitored real-time. Instead of conducting expensive customer research and paper works, you can quickly view customer response rates and measure the success of your marketing campaign online, enabling you to plan more effectively for the next one or discarding strategies that don’t work for you.

Perhaps the strongest case for incorporating a digital strategy into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption.

The truth is, digital methods of communication and marketing are faster, more versatile, practical and flexible, so it is perhaps unsurprising that once the technology became available we all began quickly embrace it and move into the digital age. The good news is that digital marketing offers just as much potential to marketers as it does to consumers. Digital age is here, and businesses that fail to adapt to the new marketing technology are at great risk of going extinct sooner or later.